Observatory as a global insights resource gives a differentiated edge to our three companies: Screen Audience Research InternationalCowlick Entertainment and House of Brand fostering creative synergies between all the businesses.

For House of Brand we input into leading-edge qualitative and quantitative research projects, as well as pioneering new research methodologies.

For Cowlick Entertainment we assist the team in creating powerful content through archetypal and mythic storytelling, develop non-linear narratives and run development workshops for writers to ensure scripts contain both story truth and human truth. Watch the trailers for the films we’ve most recently been involved with:

The Butterfly Tree


For SARI (Screen Audience Research International) we assist with film title generation, creating evocative trailers that distill a film’s key emotional essence. We also advise on film launches for both emerging and mainstream audiences.

We mentor and inspire our three companies with weekly experiential activities like Kristi-Ball, where teams practice turning insight into embodied wisdom. We’re always evolving our imaginations, inspirations and intuitions so we can better engage the future in the moment.